Multi Packaging Solutions, a leader in value-added print and packaging for the branded consumer, healthcare, and entertainment markets announces its latest innovation in retail solutions for software download cards.
Its retail-ready ‘Spotlight’ package debuts with the release of PayDay2 by software publisher 505 Games. This unique approach to merchandising allows download cards to stand out alongside physical media, rather than compete for attention on retail peg boards.
The patent pending package consists of a paperboard tray that holds cards securely and a clear plastic sleeve that allows full product visibility. Both components can be customized with an array of decorative technologies to coordinate with the download card and provide additional messaging to attract consumer interest. With this innovative approach, publishers can now showcase game features that would not otherwise fit in the footprint available on a download card alone. Furthermore, the Spotlight package is fully recyclable, adding the sustainability benefits that retailers desire.
“With the shift in software game formats from physical media to downloadable content, maintaining a strong presence at retail can be challenging,” commented Erin Willigan, Vice President of Global Marketing for Multi Packaging Solutions. “We’ve created the Spotlight package to display download cards with more visual impact alongside console game titles, where consumers are more likely to discover them while browsing for entertainment options.”
Nic Ashford, consultant V.P. for 505 Games, recognized this need for a new retail alternative and approached MPS for a solution. “505 Games continually strives to find new ways to cross-promote and bridge the gap between physical and digital titles. Our success has come in many forms, but the buzz being generated by the Spotlight pack at retail has been phenomenal.”
“With this innovative package, retailers can now successfully merchandise digital-based products, finally solving the age-old problem of how to tap into the ever-growing digital revenue stream.” Added Nic, “I personally like that the Spotlight package has a smaller footprint, is fully recyclable, and is relatively inexpensive. Logistically, it’s cheaper to move around, rounding out an overall better package for the environment – a benefit we should all be striving for.”
About Multi Packaging Solutions
Multi Packaging Solutions (“MPS”) is a leading global provider of value-added packaging solutions to a diverse customer base across the healthcare and branded consumer markets. MPS provides customers with an extensive array of print-based specialty packaging, including premium folding cartons, labels, inserts/leaflets, and specialty packaging across a variety of substrates and finishes. The company has 60 manufacturing locations in North America, Asia and Europe and employs approximately 8,800 people. MPS is listed on the New York Stock Exchange. For more information, please visit www.multipkg.com.
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